Howard Schultz

• Citações

“A great business has to have a conscience. You have to know who you are and who you are not.”

Howard Schultz, Ex-CEO do Starbucks

• Citações

“Risk more than others think is safe. Dream more than others think is practical.”

Howard Schultz, ex-CEO da Starbucks

• Citações

“Always challenge the old ways”

Howard Schultz, Starbucks

• Citações

“When you get this big, the challenge is: How do you maintain the intimacy from when you were small, and you knew all the people, and you were hungry and fighting and you had fear of failure?”

Howard Schultz, Starbucks

• Citações

“Profitability is a shallow goal if it doesn’t have a real purpose.”

Howard Schultz, Starbucks

• Citações

“The most powerful and enduring companies are built from the heart.”

Howard Schultz, Starbucks

• Citações

“A company can grow big without losing the passion and personality that built it, but only if it’s driven by values and by people, not by profits.”

Howard Schultz, CEO da Starbucks

• Citações

“We said early on: The Starbucks brand would be defined by the company exceeding the expectations of our people – so they could exceed the expectations of the customer.”

Howard Schultz, Starbucks

• From the Crowd

Masters of Scale – How to do good and do good business with Starbuck’s Howard Schultz