Os resultados da Apple não páram de surpreender trimestre após trimestre. No entanto, a Microsoft consegui até ao último trimestre manter-se com um lucro superior.
Em 1997, a Microsoft ajudou a salvar a Apple da falência com um investimento de 150 milhões de dólares.
Vale a pena (re)ver a apresentação de Steve Jobs e Bill Gates no MacWorld a anunciarem o acordo.
Macworld Boston 1997-The Microsoft Deal
Here we see Steve Jobs & the almost bankrupt at the time Apple Computer making a temporary deal with Bill Gates & Microsoft. The crowd was not too happy about it.
O gráfico abaixo mostra a evolução do lucro de ambas as empresas desde 1993.
Apple’s profits beat Microsoft for the first time in a very long time for the last quarter.
It’s an amazing triumph for a company that was on the brink of death in 1997, and would have been a lost cause if not for the return of Steve Jobs and a $150 million investment from Microsoft.
When Steve Jobs announced that investment on stage a big Apple event, he said, “We have to let go of this notion that for Apple to win Microsoft has to lose.”
It was a prophetic statement, as is evident in the chart below. Microsoft’s profits aren’t collapsing as Apple’s rise. Microsoft’s last quarter was one of its best.
Fonte: Business Insider
Relacionados:
Apple: Think Different – Campanha de reposicionamento da empresa e marca em 1997
Steve Jobs e Bill Gates: Evento da Apple em 1983 e Conferência do Wall Street Journal em 2007
