How Jumia claimed Africa

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It's been dubbed the Amazon of Africa.⁠ ⁠ Jumia is Africa’s largest e-commerce operator, surpassing Amazon and China’s Alibaba.⁠ ⁠ It’s also the first African tech startup to go public on the New York Stock Exchange.⁠ ⁠ Now, Jumia is adjusting to its new international status, and figuring out what that status means for the African continent.⁠ ⁠ Learn more about Jumia, and watch our full-length video on how the company rose to dominate an entire continent, at the link in our bio. ⁠ *⁠ *⁠ *⁠ *⁠ *⁠ *⁠ *⁠ *⁠ #jumia #africa #ecommerce #tech #startup #internationalbusiness #business #success #entrepreneurship #hustle #news #new #cnbc

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