“Thinking like a designer can transform the way you develop products, services, processes and even strategy.”
Tim Brown, IDEO
PUBLICIDADE
“If you’re not a risk taker, you should get the hell out of the business.”
Ray Kroc, McDonald's
“Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.”
Ingvar Kamprad, IKEA
“We don’t make money when we sell things. We make money when we help customers make purchase decisions.”
Jeff Bezos, Amazon
“If you don’t have a real stake in the new, then just surviving on the old – event if it is about efficiency – I don’t think is a long-term game.”
Satya Nadella, Microsoft
“Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.”
Reed Hastings, Netflix
“When you innovate, you’ve got to be prepared for people telling you that you are nuts.”
Larry Ellison, Oracle
“Brilliant thinking is rare, but courage is in even shorter supply than genius.”
Peter Thiel, PayPal
“Companies rarely die from moving too fast, and they frequently die from moving too slowly.”
Reed Hastings, Netflix
“No industry is exempt from disruption, which means companies need to have the shortest distance between the person with an idea and the person who can make a decision.”
Aaron Levie, Box
“Innovation distinguishes between a leader and a follower.”
Steve Jobs, Apple
“Motivation, passions, and focus have to come from the top.”
Kevin Plank, Under Armour
Coco Chanel
“A company can grow big without losing the passion and personality that built it, but only if it’s driven by values and by people, not by profits.”
Howard Schultz, CEO da Starbucks
“You have to be willing to be misunderstood if you’re going to innovate.”
Jeff Bezos, Amazon
“We look at our user’s interests, without our users we don’t have business.”
Jerry Yang, Yahoo!
“Failure isn’t a necessary evil. In fact it isn’t an evil at all. It is a necessary consequence of doing something new.”
Ed Catmull, Disney/Pixar
“Every act of creation is first an act of destruction”
Pablo Picasso