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As sales slowed, Apple has kept revenue rising by boosting the iPhone's average price. It hit $793 between July and September, up from $618 a year earlier. Unfortunately, that seems also to have made it vulnerable to economic weakness, @bloombergopinion's Tim Culpan says. And people with a perfectly good #iPhone 8 are less likely to want to spend as much as $1,449 on a top-of-the-range iPhone XS Max. Our chart shows just how important the phone is to #Apple, accounting for almost two-thirds of its revenue.

A post shared by Bloomberg (@bloombergbusiness) on Jan 5, 2019 at 2:33pm PST

On this day in 2007: iPhone released

iPhones sold each year:

2017: 216.8 million
2016: 211.9 million
2015: 231.2 million
2014: 169.2 million
2013: 150.3 million
2012: 125.1 million
2011: 72.3 million
2010: 39.9 million
2009: 20.7 million
2008: 11.6 million
2007: 1.4 million pic.twitter.com/Mv1CA7SiHr

— Jon Erlichman (@JonErlichman) June 29, 2018

Apple was the world's 70th largest company a decade ago. Then the iPhone launched https://t.co/ywyZ3QBopV pic.twitter.com/w3vIOmmIvS

— Bloomberg Technology (@technology) September 12, 2017