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As sales slowed, Apple has kept revenue rising by boosting the iPhone's average price. It hit $793 between July and September, up from $618 a year earlier. Unfortunately, that seems also to have made it vulnerable to economic weakness, @bloombergopinion's Tim Culpan says. And people with a perfectly good #iPhone 8 are less likely to want to spend as much as $1,449 on a top-of-the-range iPhone XS Max. Our chart shows just how important the phone is to #Apple, accounting for almost two-thirds of its revenue.