When you get this big, the challenge is: How do you maintain the intimacy from when you were small, and you
Profitability is a shallow goal if it doesn’t have a real purpose. Howard Schultz, Starbucks
The most powerful and enduring companies are built from the heart. Howard Schultz, Starbucks
A company can grow big without losing the passion and personality that built it, but only if it’s driven by
We said early on: The Starbucks brand would be defined by the company exceeding the expectations of our people –