Evolução dos lucros: Apple, Nokia, RIM e Motorola

 

A análise da evolução dos resultados/lucros trimestrais dos principais fabricantes de equipamentos móveis, são um excelente indicador da forma como cada um deste players está a adaptar-se às constantes alterações de mercado,capacidade de inovar e de reagir à crescente concorrência.

Nokia is facing a mountain of troubles, including reversing the precipitous drop in the company’s net income since the start of 2007.

As you can see below, Nokia’s net income reached a high of $3.8 billion in Q2 2007. In Q2 2010, it was just $278 million.

We’ve added other phone companies for comparison. As you can see, Motorola had a rough go of it for a while. RIMM has been climbing.

We’ve added Apple, too. It’s not a fair comparison since Apple sells many gadgets, but Apple is a big part of the reason Nokia is dying.
Fonte: Business Insider

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