When you get this big, the challenge is: How do you maintain the intimacy from when you were small, and you knew all the people, and you were hungry and fighting and you had fear of failure? 

Howard Schultz, Starbucks

Profitability is a shallow goal if it doesn't have a real purpose. 

Howard Schultz, Starbucks

The most powerful and enduring companies are built from the heart. 

Howard Schultz, Starbucks

A company can grow big without losing the passion and personality that built it, but only if it's driven by values and by people, not by profits. 

Howard Schultz, CEO da Starbucks

We said early on: The Starbucks brand would be defined by the company exceeding the expectations of our people - so they could exceed the expectations of the customer. 

Howard Schultz, Starbucks