Tags Apple INSTINCT 12/06/2024 “I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things. You have to pick carefully.”
Tags Apple INSTINCT 30/05/2024 “Everything around you that you call life was made up by people that were no smarter than you. And you can change it.”
Tags Apple INSTINCT 07/05/2024 “It doesn’t make sense to hire smart people and tell them what to do. We hire smart people so they can tell us what to do.”
Tags Apple INSTINCT 27/12/2023 “Knowing where the market it’s going and have the most innovative products is just as much a part of quality as the quality the construction of the product when you have it.”
Tags Apple INSTINCT 20/10/2023 “Brands are like bank accounts. If a customer has a great experience that’s a deposit. If they have a bad experience it’s a withdrawal.”
Tags Andrew Ross Sorkin Nuno Ribeiro 19/01/2022 Tim Cook: o balanço de uma década e uma visão para o futuro
